Biography
Lawrence Robins is a trademark and copyright attorney focused on U.S. and global brand protection at scale and serves as Chair of FisherBroyles’ Brand Management Practice Group. He is the attorney of record for hundreds of pending and registered U.S. trademarks. He manages the prosecution, maintenance, and strategic coordination of hundreds of corresponding foreign trademark applications and registrations worldwide. His work emphasizes building trademark and copyright programs that function as integrated business systems that support growth, risk control, and brand value rather than as isolated legal formalities.
He serves as lead counsel in trademark, copyright, unfair-competition, and advertising matters nationwide, with extensive experience before the Trademark Trial and Appeal Board (TTAB). He is recognized in the World Trademark Review 1000 for trademark enforcement, litigation, prosecution, and strategic portfolio management.
His practice centers on global trademark portfolio architecture, lifecycle management, and enforcement across both physical and digital markets. He advises clients in entertainment and gaming, software and AI-driven platforms, education and testing, consumer products, retail and e-commerce, healthcare, food and beverage, furniture and interior design, and other brand-intensive industries with significant online exposure.
Operating within FisherBroyles’ distributed law firm model, he integrates artificial intelligence, automation, and data-driven workflows into trademark prosecution, portfolio maintenance, monitoring, and enforcement. His systems-oriented approach supports high-volume domestic and international portfolios, large-scale online infringement and domain-name enforcement, and coordinated multi-jurisdictional brand protection programs optimized for precision, speed, and cost efficiency.
Practice Focus
- Global trademark portfolio strategy, prosecution, and maintenance
- U.S. and international trademark, copyright, and unfair-competition litigation, including TTAB proceedings
- Online brand protection, domain-name disputes, and digital infringement remediation
- Advertising and false advertising matters
- Licensing and IP-driven commercial transactions
- AI-enabled trademark monitoring, enforcement, and portfolio management systems
Digital Equipment Corporation, Worldwide Trademark/Copyright Counsel
- Legal 500 Boston Elite Intellectual Property 2026
- Best Lawyers in America for Intellectual Property Litigation (2014-2020)
- World Trademark Review 1000, the World’s Leading Trademark Professionals (2014-2026)
- Massachusetts Super Lawyers (2013-2020)
- Who’s Who Legal–Trademarks (2014)
- Manages worldwide trademark portfolios for several large public and privately held companies
- Represented the leading daily fantasy sports provider in cases before the National Advertising Division and in providing guidance in copyright and right of publicity issues rising in the context of product development and website content clearance
- Successfully prosecuted numerous domain name disputes pursuant to Uniform Dispute Resolution Policy of the Internet Corporation for Assigned Names and Numbers
- First chair litigation counsel in several trademark infringement, unfair competition, copyright infringement and software systems failure litigation matters before the federal and state courts and the Trademark Trial and Appeal Board
- Drafted and negotiated several software consulting and end-user agreements, OEM, VAR and international distribution agreements, website development agreements, and trademark, copyright, and patent licenses
- Expert witness for the defense in a legal malpractice case and in a trademark infringement case in the United States District Court, District of Massachusetts
- Successfully represented a manufacturer of hydration and food storage products in settling a copyright and design patent infringement matter
- Represented the leading kitchen design software company as lead appellate counsel in a copyright/unfair competition case settled via mediation
- Represented an information technology and computer networking products company in defending a copyright infringement claim
- Represented a leader in the field of non-fusion spinal implant technology in a trademark infringement case
- Represented a leading manufacturer of automobile paint products in several trademark infringement cases involving counterfeit automobile paint products
- Represented a swimming pool equipment and accessories business as lead counsel first in a trademark infringement matter and later in a breach of settlement action and federal appeal arising from the original trademark infringement case
- Represented a famous instant photography and international consumer electronics company in a trademark infringement case
- Represented a financial institution as lead counsel in an in rem domain name action in Massachusetts in case of first impression under the Anti-cybersquatting Consumer Protection Act (ACPA)
Adjunct Professor of Trademark Law, Suffolk University School of Law, 1997-2007
- Native Americans drop trademark suit against Redskins, World Intellectual Property Review, Quoted (July 3, 2017)
- Industry Reaction to SCOTUS First Amendment Decision in Matal v. Tam, IP Watchdog, Quoted (June 20, 2017)
- Washington Redskins also winners in SCOTUS Tam ruling: lawyers, World Intellectual Property Review, Quoted (June 20, 2017)
- Attorneys Cheer (and Jeer) High Court’s Cheerleading Outfit Copyright Holding, Reuters Legal Solutions, Quoted (March 23, 2017)
- Trump Trademark Application Kicks Off 2020 Race, Bloomberg BNA, Quoted (January 25, 2017)
- Supreme Court Doesn’t Ask About Test for Conceptual Separability in Star Athletica, Bloomberg BNA, Quoted (November 4, 2016)
- Camo, Tuxedo T-Shirt Dominate Copyright Argument, Bloomberg BNA, Quoted (October 31, 2016)
- Trademark Licensing, The Licensing Journal (April 2015)
- Extraterritorial Reach of the Lanham Act: A Viable Option, World Trademark Review (September 1, 2013)
- One Size Doesn’t Fit All (Multi-Faceted Approach to IP Strategy), World Trademark Review (July 2012)
- What You Need to Know about Intellectual Property, Furniture World (July 1, 2012)
- The Real Cost of Rip-Offs, Dwell Magazine, Quoted (June 1, 2012)
- Cheaters Never Prosper….Or Do they?, Intellectual Property Magazine (June 8, 2011)
- New Cases Highlight Difficulty in Obtaining IP Protection for Furniture Design, Intellectual Property Magazine (February 5, 2011)
- ‘Hot News’ and News Organizations: Rights and Responsibilities, Editor & Publisher (July 14, 2010)
- What You Need to Know about Design Patents in the Furniture Industry, Furniture World (April 9, 2010)
- Copyright Protection in the Furniture Industry, Furniture World (January 5, 2010)
Lawrence Robins
Partner | Chair, Brand Management Practice Group
Credentials
Admissions
- Massachusetts
- Illinois (Inactive)
Education
Loyola University of Chicago, JD, 1982
Emory University, BA-Political Science, 1979
Northwestern University, J.L. Kellogg Graduate School of Business MBA in Marketing and Finance 1992
Prior Law Firm Experience
Testa, Hurwitz & Thibeault LLP
Finnegan Henderson, Farabow, Garrett & Dunner LLP
Edwards Wildman Palmer LLP
Sullivan & Worcester LLP