Practice Area: Brand Management
The Brand Management Practice Group at FisherBroyles uses the firm’s wide range of services across all practice areas to help you maintain, improve, and enhance awareness of your brands and expand their reputation and value. We aim to understand your brand strategy goals and proactively address any obstacles to increasing brand equity. Our expertise in trademark, copyright, advertising, competition, licensing, and litigation, along with our unique practice model, enables us to work with you efficiently, cost-consciously, and, most importantly, effectively.
Our Brand Management Group advises clients on selecting, building, protecting, enforcing, and monetizing their brands and trademarks worldwide. Our team advises clients on trademarks, copyrights, designs, and domain name protection, as well as strategic counseling to help clients develop, maintain, enforce, and grow their brand portfolios. We have extensive experience in fields of law affecting brands and their value, including tax, licensing, advertising, brand valuation, and social media. With over 30 practitioners and over 11,000 trademarks under management, we are one of the largest legal practices specializing in trademark prosecution, portfolio management, licensing, litigation, and counseling.
We marshal state-of-the-art technology to provide a full range of trademark services, including:
- Clearance/searches and brand selection advice
- Trademark registration and maintenance
- International portfolio management
- Enforcing and defending rights via litigation in federal and state courts, trademark oppositions and cancellations before the Trademark Trial and Appeal Board (TTAB) and its counterparts around the world, advertising proceedings before the National Advertising Division (NAD) of the Council of Better Business Bureaus, and domain name arbitration proceedings before the Internet Corporation for Assigned Names and Numbers (ICANN).
- Dispute settlement and mediation
- Brand Protection in Social Media and E-Commerce
- Licensing, assignment, corporate transactions, and due diligence
- Trade dress and nontraditional trademarks (e.g., motion and sound marks)
- Domain name policing and enforcement
- Customs and license recordation
We work with clients to maximize protection for copyrighted works, including software, literary works, musical compositions, secure tests, multi-media works, websites, and others. We also assist clients in navigating the minefield involved in using the copyrighted works of others, including in AI applications.
We have a strong record of successfully assisting clients in copyright disputes in federal courts across the United States. While always representing our clients aggressively, we work hard to negotiate favorable settlements to resolve copyright matters in the most advantageous way for our clients.
We secure, protect, license, and transfer copyrights in all fields. We counsel on copyright issues in major global transactions and structure innovative arrangements for licensing copyrighted materials. We are experts in United States Copyright Office registration procedures and deposit requirements, particularly as they relate to software and other digital media and secure tests. We advise on copyright usage policies and provide compliance and fair use counseling for the Digital Millennium Copyright Act (DMCA).
